I spent 5 months as a digital marketing intern with Mode Cold Brew. Since Mode is a start up my role was wide. I was producing ads/content/video editing/copywriting, email marketing (designed their newsletters and flows for Klaviyo), campaign planning, creative concepts, social media management for TikTok, content planning for Instagram and mockups for the website.
I entered Mode Cold Brew at a rebranding phase, so I got a lot of experience of what it's like to brand or rebrand, change language, set tone of voice and aesthetic etc.
An awareness campaign that was made for Black Friday 2021. It was mostly brand building and had a lot of organic spread as it was highly appreciated by influencers and people who came across the campaign.
When it came to paid marketing it also preformed well by reaching a lot of eyes, 100k people viewed the campaign-video TikTok (on an account that normally got below 1k views, or 30-40k on long running ads).
