Säkrare (a collaboration between RFSL Ungdom and Childhood Foundation) launched in March 2022. Its main purpose is to offer a space for LQBTQI youth to talk about sex, love, relationship and abuse, with an adult who understand their situation.
Other than strategy for launch and the remaining of 2022, I also planned and created the content for Instagram, copy, creating/uploading/monitoring ads, influencer marketing and creative concept behind the marketing.
